Is There Something Wrong Here?

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I saw this ad on a fairly large and famous Christian website.  I know that Google served the ad, but if the administrators had any ethics, they would remove it.  “the most spiritual effort since the last Crusade”?  Are you kidding me?  Unless they’re talking about Indiana Jones’ crusade, then I don’t know what what was spiritual about the last crusade.  Where’s the line for Buddhism?